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Climate Change and Human Health Literature Portal Defining issue-based publics for public engagement: Climate change as a case study

Climate Change and Human Health Literature Portal

Featherstone H, Weitkamp E, Ling K, Burnet F
2009
Public Understanding of Science. 18 (2): 214-228

Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' understandings and perceptions of climate change to determine if this issue-based publics model is relevant to this field. The work shows the potential of this model of publics, but in the case of climate change it may need a minor refinement.

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Resource Description

    General Geographic Feature
    Non-United States
    • Non-United States: Europe
    General Health Impact
    Methodology
    Research Article
    Climate Justice/Climate Equity, Communication
    • Climate Justice/Climate Equity, Communication: General Public/Unspecified
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